Latest News

Brazil Inc. places cautious bets on Argentina's turnaround under Milei

Brazil Inc. places cautious bets on Argentina's turnaround under Milei

Brazilian companies are looking for acquisition targets in Argentina while strengthening their staff and stores as a precautionary bet on the aggressive economic reforms of President Javier Milei that are starting to stabilize Argentina's crisis-ridden economy.

Brazilian companies, such as consumer goods, services and oil, have said they plan to expand or launch new ventures in Argentina. The country is recovering from a decade of economic turmoil that has discouraged investment.

Milei's strict austerity has helped to bring down triple-digit inflation and a large deficit, while also boosting investor confidence. The nation is still in recession and capital controls are complicating business.

Rodrigo Stefanini is the CEO of Latin American Operations at Stefanini Group. The company, a Brazilian technology multinational, has global revenues estimated to have been around 8 billion reais (about $1,4 billion) in 2014.

Last year, the company's sales in Argentina grew by 15% and its staff grew by 10% to approximately 1,500. The CEO said the company is considering Argentine acquisitions for the first since it entered the country in 1996.

You don't want be the first one to arrive, as you don't yet know whether the party will be successful. You don't want be the last person to arrive, either. The drinks might be gone.

It's time to seize the opportunity before the Chinese and Americans arrive.

Brazilian firms often have a head start in riding the booms and crashes of the Argentinean economy because of their proximity and the benefits of the regional Mercosur trading bloc, but some have been burned.

According to the Brazil-Argentina Chamber of Commerce in Sao Paulo, around 150 Brazilian companies have maintained a constant presence in Argentina. However, some of these have reduced their operations over time.

Federico Servideo is the president of the chamber. He said that Brazilian companies will be watching the economic trends, and any policy changes, including the possibility of a loosening in currency controls, before they ramp up their capital investments over the next 12 to 36 months.

Servideo said that "there is a real change in the expectations of Brazilian investors."

ARGENTINA: FULL RETURN?

Petrobras, the state-owned oil company in Brazil, is considering a bet on Argentina. It signed a Memorandum of Understanding with its Argentine counterpart YPF back in September last year to explore joint investment opportunities for exploration and production.

Petrobras is looking at new ventures. The company is part of a consortium that operates two concessions within the Vaca Muerta shale area in Argentina.

CVC Corp., a travel group based in Brazil, and one of the biggest in Latin America is expanding into Argentina. It first arrived there in 2018. The company opened 42 storefronts last year in Argentina and hopes to do the same this year.

Fabio Godinho, Chief Executive Officer of CVC Corp said: "We have always believed in the Argentinean tourism market."

Cambuci SA - Brazil's leading producer of soccer ball, footwear, and apparel - recently signed a distribution agreement for five years in Argentina after closing its local branch in 2023 due to currency and raw material shortages.

Roberto Estefano, the chairman of the company, said that it may return to Argentina in a few short years.

He said that Cambuci wanted to enter the market before major competitors. "Argentina has an impressive 44 million people who love sports," he added.

Eduardo Kunst said that if Argentina's current trajectory continues, Artecola may resume local production. The company suspended its production in Argentina in 2023 due to rising operational costs, but it still sells on the market.

Kunst stated that "we believe that if Argentina continued on its current course, it could regain its important role in the area." Reporting by Luciana Magialhaes, Sao Paulo. Additional reporting by Adam Jourdan, Buenos Aires. Editing by Brad Haynes Christian Plumb Rosalba o'Brien

(source: Reuters)