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The UK's financial regulator is trying to block the crypto exchange HTX on social media

Regulator also asks that HTX Apps be removed from UK app store

HTX released "illegal crypto promotional" despite warnings

FCA cites HTX for its opaque structure and lack of cooperation

By Kirstin R. Ridley and Elizabeth Howcroft

LONDON, February 10 - Britain’s?Financial Conduct Authority announced on Tuesday that it had asked app stores and social media sites to?block access? to the crypto exchange HTX. The authority is stepping up its efforts to stop the group from promoting 'illegal' crypto asset services.

The regulator, who filed a London High Court suit against HTX in October last year, wanted Alphabet’s Google and Apple's UK app stores to remove HTX, and HTX’s social media accounts that are accessed by UK consumers, blocked.

Since years, regulators and authorities have warned investors that the nascent crypto market - which is generally less regulated than traditional financial markets – poses risks. FCA's first enforcement action was against a crypto company that illegally marketed its products to UK customers.

HTX (formerly Huobi) did not reply to a comment request.

FCA: HTX'S CONDUCT IS IN 'STARK CONTRAST' WITH OTHER FIRMS

According to UK regulations, crypto companies who wish to appeal to British customers must register with the FCA. They also have to submit to checks for anti-money laundering as well as financial crime.

HTX, Huobi and other unauthorised companies are listed on a list by the FCA to warn consumers against doing business with them.

The regulator stated that the company had repeatedly advertised illegal crypto promotional offers to British consumers via social media platforms like TikTok X, Facebook Instagram and YouTube.

The FCA cites as an example a page on HTX’s website that contains tutorials on trading on the HTX Exchange. It says "buy Bitcoin in a Minute" and "learn Spot Trading in Seconds".

The FCA also cited a HTX website description of crypto loans accompanied by a fire emoji, and phrases such as "borrow at any time for flexible trading", and "borrow in order to increase your trades and profit".

Steve Smart, FCA's 'joint chief of enforcement and market supervision' said that HTX's behavior was in stark contrast with most firms who are working to comply to the FCA regime.

The regulator stated that HTX has taken steps to stop new UK customers from registering an account, but existing UK users can still access illegal financial promotions.

The FCA stated that HTX had a "cloudy organisational structure" and had repeatedly ignored regulatory efforts to engage. The lawsuit was filed against Panama-incorporated Huobi Global, and "persons unidentified".

Nick Barnard, a lawyer at Corker Binning said the case showed the "near-impossibility" to regulate the crypto asset market from one jurisdiction. FCA could not take direct action because there was no HTX physical presence in the UK.

He said that the FCA had likely decided to at least appear to be taking action against those who flagrantly flouted the rules.

HTX, founded in 2013, names Chinese crypto entrepreneur Justin Sun to its global advisory board. Sun was not mentioned in the lawsuit. (Reporting and editing by Bernadette B. Baum, Tomasz J. Janowski and Bernadette A. Baum)

(source: Reuters)