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Top executive of India's Kalyan Jewellers says that the company's opening spree will drive revenue growth.

Kalyan Jewellers, a gold and diamond retailer in India, is targeting a revenue increase of over 25% for this financial year. This comes as the company has accelerated store openings due to heightened demand for lower-carat jewelry.

The record high gold price has not stopped the wealthy from buying ornaments and investing in gold in the country that is the second largest gold buyer. However, the middle class has switched to lighter and lower-carat jewellery.

Ramesh Kalyanraman, Kalyan Jewellers Executive Director, said that consumers are more likely to shop at chains than independent jewellers. They also spend more on gifts.

He said that Kalyan could "easily increase" its revenue by over 25% in the fiscal year which began on April 1.

The jeweller plans to open 160 new stores this fiscal year. These will be split equally between the two brands.

At the end of March, its bigger rival Titan operated more than 1,000 jewellery stores in India. Roughly half were under its "Tanishq", flagship brand.

The executive director of Kalyan Jewellers said that in three years the company's "Kalyan", or "Kalyan"-branded stores, aimed to catch up Titan's "Tanishq", which counts, number. However, he warned that rapid expansion could squeeze the group's core earning margin.

Kalyan Jewellers, which opened 136 shops in India in the last year, reported an increase of more than a third in revenues to 250.5 billion Rupees ($2.9billion). This was aided by a double-digit growth in same-store sales.

Titan's jewellery business, which is its mainstay, saw its total revenue increase by 21% to 465.7 billion Indian rupees during the fiscal year. $1 = 85.2875 Indian Rupees (Reporting and editing by Mrigank Dahniwala in Chennai)

(source: Reuters)