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Source: Palliser, an activist investor, has a minor stake in UK Autotrader.

Palliser Capital, an activist?investor, has acquired a 2% share in Britain's Autotrader Group. A?source with knowledge of the matter said on Thursday. This comes at a time where artificial intelligence is putting pressure on the automotive market.

Autotrader shares rose 4.2% to 521.2 pence each at 0921 GMT. This outperformed the benchmark FTSE-100, which fell 0.7%. Source: The fund manager's stake will likely be between 1% to 2%. According to a calculation based on Autotrader's closing stock price, the stake could be worth as much as 81.2 million pounds (110.6 million dollars). Palliser had previously called for change at several large firms. From Japan's SMC Corp, which aims to provide shareholder returns, to a failed campaign at Rio Tinto last year asking the miner to reconsider its dual-listing.

Sky News reported the first on Palliser’s stake purchase. Sky News said that the investor supported the company but is pressing the group to return 700 million pounds in dividends, buybacks and tenders to the shareholders.

Palliser, a London-based company, declined to comment. Autotrader didn't immediately respond to an inquiry for comment about the stake-buy.

Autotrader is a website that connects new and used car buyers and sellers online. It offers advertising, data and transaction services. There is a growing concern about the business models of global data and advertising companies as AI capabilities expand. In March, Britain’s competition regulator launched investigations into five companies including Autotrader as part of a crackdown on false reviews and misleading online rating.

Autotrader shares have lost almost 42% of their value over the last 12 months. In May 2025 they reached their highest value of 920 pence per share.

(source: Reuters)