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Ferrari launches new 296 Speciale Hybrid models in advance of EV launch

Ferrari updated its hybrid range with the 296 Speciale on Tuesday, and its convertible variant as it prepares to make its first jump into the fully-electric era.

Ferrari, which will unveil its first EV next month, has unveiled two new plug-in hybrids at its Maranello headquarters in northern Italy.

The 2021 Ferrari 296 is the basis for these cars, which are now nearing the end of their lifecycle.

Enrico Galliera, the Chief Marketing and Sales Officer, said that the 296 Speciale was lighter, faster and had improved aerodynamics. He added that it was focused on driving pleasure and performance.

He said, "It is not a vehicle for everyone. We won't expand our clientele with it."

It's for our old clients who are familiar with Ferrari and want to experience the thrill of driving.

The 296 Speciale is powered by a six-cylinder combustion engine with a displacement of three litres. It produces 700 horsepower. The electric component of the 296 Speciale adds 180 horsepower.

The first deliveries are expected in the first quarter next year. The retractable top, also known as 'A,' will be available in second quarter.

The price of the new car in Italy will be 407,000 euros (449,000 dollars), and 462,000 euros for a convertible. This puts the price in the middle to upper range of Ferrari.

Galliera, who spoke after Ferrari announced that it would increase the prices of certain cars in the United States up to 10% as a response to tariffs, said the amount of the price hike will still be determined.

The price increase in the U.S. is only affecting certain models that are nearing their end-of-life cycle.

Galliera stated that although the order books for 296 Speciale opened on Tuesday, interest was already high. Priority will be given to clients who have dealt with an official Ferrari dealer within the last five years.

Galliera said that although it is not a limited series model, the exclusivity of this car will be maintained by limiting its lifespan to four-to five years, as with other Ferrari models.

Ferrari will unveil its first electric car on October 9th in Maranello, ending the tradition of petrol-powered cars.

"It'll be completely different." Galliera noted that the company has been working on EV components for over a decade.

Benedetto Vigna, Ferrari's CEO, confirmed this month that the company will continue to produce petrol and hybrid vehicles as well as electric cars. He said the company will launch six new models, including a fully-electric model, this year.

(source: Reuters)