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Gold's lightning run rains down on India's wedding seasons, China offers discounts

The stellar rise in global gold prices has cast a dark shadow over jewellery purchases during India's wedding season. Dealers in China have offered discounts to entice buyers.

This week, benchmark gold prices reached a record of $2,942.70 per ounce as investors flocked to the safe haven due to fears about a possible global trade war sparked by new U.S. Tariffs.

Customers are hesitant to purchase gold during the wedding season because of rising prices. "They keep calling us asking when prices will go down and when is the best time to buy", B Muthuvenkatram said, a jeweller in Coimbatore.

In India, weddings are the main reason for gold purchases. Bullion in the form jewellery is a key part of brides' attire and a very popular gift.

The jewellery market is currently suffering a major decline, with a 70-80% drop. Jewellers across the country are experiencing slow sales, said Surendra Mehta. He is the secretary of the India Bullion and Jewellers Association.

The domestic gold price in India, which is the second largest gold consumer in the world and also a major gold importer, reached an all-time record of 86.360 Indian rupees (993.81 dollars) per 10 grams Tuesday. The price of gold has risen by more than 10% in 2025, after rising by more than 21% last year.

Indian dealers have offered a discount due to the recent price spike that has dampened demand. In the last four months, official domestic prices have been reduced by $30 to $38 per ounce (inclusive of 6% import duties and 3% sales taxes) compared to what they were in the previous weeks.

"Demand for the product is negligible." In normal circumstances, the discounts would have been over $100 per ounce. However, due to a shortage of supplies, they are now only about $25 per ounce. "Consumers need time to adjust these record-high price levels."

Last week, China's top gold consumer offered gold at a discounted price of $7 to $10 per ounce compared with spot prices. Record prices had dampened appetite.

"We saw a rise in demand before the Chinese New year, but it should have been holiday-related." The demand is weaker now that the price has increased," said a China-based merchant.

According to the World Gold Council's (WGC) data, India's jewellery demand will surpass China's in 2024 at 563.4 tons.

China and India combined account for more that half of the global gold consumer demand.

Edward Meir, Marex analyst, said that the high gold price has certainly impacted physical demand, particularly in China and India. However, we have seen good ETF purchases as well as central banks buying, which is offsetting this.

Ross Norman, an independent analyst, said: "Now that Chinese new year is over, we've seen a clear easing of demand and the offtake for gold in China has dropped sharply."

He added that "gold prices, reflecting the overall weaker demand for physical gold, have fallen from a premium of $20 over Chinese New Years to an 18% discount against the international market price."

(source: Reuters)