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Brazil's JBS increases cattle tracking in Amazonian State of Para

According to a Monday statement, Brazil's JBS - the world's biggest meat company - has delivered 123 765 ear tags for tracking cattle individually in Para state. This could be a turning point in efforts aimed at halting deforestation of the Amazon.

Para adopted a law late in 2023 that requires ranchers to identify their cattle in the state by the end 2026. JBS has said that it will deliver 2,000,000 tags to small ranchers of the state in partnership with The Nature Conservancy.

JBS reported that 65,902 of the tags delivered to farmers have been attached to the ears of animals on 89 farms across the state. JBS' Maraba plant was able to process Para cattle for the first ever using individually tracked tags. The state of Para has a herd of about 26 million cattle, which is the same size as Australia's. This makes it a difficult task to track each individual animal. The move could prove to be a pivotal moment in the fight against the destruction of the largest rainforest in the world, since cattle and soybean farming have been the main drivers of deforestation. (Reporting and editing by Ana Mano)

(source: Reuters)