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China's Xiaomi unveils SUV series dubbed Sky Nomad

China's Xiaomi unveiled a new SUV series on Thursday called Sky?Nomad. This is a move to expand the company's reach into automobiles, as its smartphone market continues to slow.

Lei Jun, the CEO of Xiaomi, announced on his Weibo account that the extended-range electric vehicle (EREV) will include "smart and versatile" SUVs. He also posted a poster teaser of one of these vehicles.

EREVs, or plug-in hybrids, are vehicles that fall between petrol-electric hybrids (PEVs) and battery-only cars. They use a combustion motor as a generator to increase the battery's driving range.

Xiaomi's announcement marks an expansion beyond battery powered sedans and cross-overs?into a popular category of models such as Li Auto.

Xiaomi's EV division has grown to be a major revenue generator in the last two years with its SU7 sedan and YU7 cross-over.

As growth in the smartphone and home appliances markets slowed, the consumer electronics firm looked for new revenue sources.

The auto industry is still expensive for the tech company due to high investment costs and low profit margins.

Xiaomi's SU7 and YU7 EV lines are positioned as a Chinese high-tech alternative to Tesla Model 3 and Model Y.

Data from the auto information and trading site DCar showed that by the end of June Xiaomi had sold 258,232 YU7 crossovers since the launch of the model in June 2025, compared to the 470,207 Model Y vehicles in China over the same time period.

Xiaomi has locked in orders for its existing models, but the domestic market is slowing down. It also hasn't exported any vehicles yet unlike other domestic competitors. The company is planning to launch cars in Europe next year.

"They (car-owners) want their cars to be a?second home. Lei stated that for them, the car is more than just a vehicle. It's a moving home. (Reporting and editing by Christopher Cushing; Qiaoyi Li and Ju-min Park)

(source: Reuters)