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India's Ola Electric cuts most affordable e-scooter costs by as much as 12.5%.

Ola Electric, India's. biggest electrical scooter maker, reduced the cost of its. most inexpensive version by 12.5%, it stated on Monday, as the lossmaking. business tries to enhance sales after the government decreased. subsidies.

Ola cut the rate of the least expensive variant of its. S1X model to 69,999 rupees (about $839), from 79,999 rupees,. said Anshul Khandelwal, the company's marketing chief. The. costs of other S1X versions were cut in between 5.6% and 9.1%.

The SoftBank Group-backed company released the S1X scooters. last August in 2015, simply months after the government, in a. surprise relocation, reduced the incentives to purchase e-scooters. Some analysts state the price cuts will harm Ola.

Ola is currently offering its higher versions of the S1X range. at a loss. Offering the base variation at a lower price is not. possible financially and this is not something they can do. permanently, stated a Mumbai-based expert, declining to be named as. they are not authorised to speak to the media.

The Bengaluru-based company sold 326,443 e-scooters in. fiscal 2024. While it beat its target of 300,000, it had actually decreased. that estimate by two-thirds.

Ola's most inexpensive e-scooter expenses less than the lowest-priced. variations at TVS Motor and Hero MotoCorp. - backed Ather, which cost above 100,000 rupees.

It costs less than Honda's Activa, India's. top-selling fuel scooter, which retails at 78,000-82,000. rupees.

Ola, which began offering e-scooters in 2021, holds a 35%. market share, while TVS and Ather manage 19% and 12%,. respectively of the marketplace, based on federal government data.

India's e-scooter market accounted for 5% of total. two-wheeler sales in fiscal 2024, according to industry information.

(source: Reuters)