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Melia Hotel Group expects strong sales as Iran War redirects tourism to Spain

Melia, Spain's largest chain of hotels, expects strong sales in its own country, as the Middle East conflict has redirected tourists. However, it remains cautious due to extreme ambiguity surrounding international trade.

Gabriel Escarrer, CEO of Escarrer Hotels and Resorts in Spain, said that bookings were up by double-digits during the summer season. He also predicted a high single-digit increase in revenue per hotel room in the second quarter. This marks the beginning of the peak summer season after Easter.

Escarrer told shareholders at Thursday's annual meeting that Spain and the Caribbean were far enough away from conflict zones, but close enough to important source markets to be a safe haven for summer vacations.

He warned that the short-term effects of the U.S. and Israeli airstrikes against Iran, which began at the end February, were a mirage. The uncertainty around international trade is also higher than what he had previously experienced. The company had told its shareholders that it expected to earn at least 565 millions euros ($665million) this year. This is up from 545million euros in 2025 as the demand on its main markets remained stable. These include Spain, Latin America, and Europe. Bookings for 'Mediterranean Countries away from Middle East Instability' have risen despite uncertainties including the possibility of higher ticket prices.

(source: Reuters)