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South African macadamia growers look to new markets following US tariff shock

Gene Likhanya, who built his macadamia-nut farm in South Africa's Madimbo Valley over the past two decades with his personal savings, is now facing a new challenge due to U.S. tariffs on imports. This has forced him to find other markets.

South Africa is the top producer of macadamia nut, which is known for its distinctive buttery flavor and is coveted by many for their perceived health benefits. The U.S. ranks second behind China as the largest market for the nuts.

Likhanya is ambitious for his business, which he has grown to 78 employees and has produced just 25 tonnes of nuts in the past year. He wants to triple production over the next 4 years.

However, President Donald Trump’s desire to increase tariffs may disrupt this.

Likhanya and other macadamia nuts farmers are already searching for alternative markets.

I feel there is so much more that we can do to explore international markets. We are talking to certain markets. "We're talking with India," Likhanya told an interviewer at his farm.

India has a population of 1.5 billion who are also interested in macadamia. There's always a plan B.

Other South African farmer associations have warned about the potential destruction caused by U.S. Tariffs. Citrus growers whose $100 million annual exports into the U.S. could be affected by tariffs.

Likhanya is a member of the board at Macadamias South Africa. The main industry body representing growers. She described the tariff standoff as "loss-lose" and expressed hope that it could be resolved.

"America imports kernels which are further processed by them. These (processing jobs) are under threat. It's either a win-win situation or a lose-lose one, and I don't want to be in that kind of situation," he said.

(source: Reuters)