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Ford shares fall 4% following the bell as it raises its projected tariff impact.

Ford Motors said that U.S. Tariffs on Imported Vehicles, as well As Materials Like Steel and Aluminum, Will Cost More Than Expected For The Year. Ford's Shares Slid About 4% In After-Market Trading.

Ford said that its second-quarter earnings were hit by tariffs to the tune of $800 million. This was a smaller impact than other U.S. competitors due to Ford's strong manufacturing base in the United States. Ford increased the upper range of its projected impact on gross revenues due to tariffs for the entire year by $500 million to $3 billion.

Sherry house, Ford's Chief Financial Officer, said that Ford increased the projection because tariffs on Mexico and Canada remained higher than expected for a longer period of time. She also cited increased levies on steel and aluminum.

Dearborn, Michigan, automaker issued guidance on annual results Wednesday after suspending them in May for a month to assess the impact U.S. president Trump's tariffs.

Ford has announced that it will now record full-year adjusted profits before interest and tax of $6.5 billion to $7 billion, down from the February 2025 projections of between $7.0 and $8.5 billion.

The auto giant beat LSEG's expectation of 33 cents for the last quarter. Ford reported a $36 million net loss in the third quarter, primarily because of special charges related cancellation of a three row electric SUV and field service action from a $570,000,000 recall.

Ford reported revenue of $50.2billion for the third quarter, an increase of 5% over the same period last year. Ford has gained market share by aggressively discounting its vehicles and offering a "zero zero zero" campaign that offers customers a $0 deposit, zero percent for 48 months and no payments for the initial 90 days.

The CFRA Research analyst Garrett Nelson wrote in a report that "the substantial revenue outperformance shows Ford's pricing strength, but the margin compression indicates underlying cost pressures are still problematic."

These deals led to a 15.5% rise in gasoline-powered cars during the quarter. In the third quarter, shoppers were also interested in hybrid offers.

Ford reported that its results for the June quarter were $800m lower due to Washington's tariffs. General Motors' competitor reported a more severe tariff impact, with a $1.1billion hit to its quarter results, mostly from the imports of its entry-level Chevrolets and Buicks made in South Korea.

GM estimates a tariff impact of $4 to $5 billion for the entire year. It plans to offset 30 percent of this expense. Ford said that it plans to offset $1 billion in gross tariff costs.

Stellantis, a Jeep manufacturer, said that tariffs are expected to increase expenses by $1.7 billion for the entire year.

The White House didn't respond to an email asking for comment on automakers' projected sales. Trump has in the past said that the levies would bring manufacturing and jobs to the U.S.

Ford produces around 80% domestically of the cars it sells in America, which is about 25% more than the two Detroit rivals. This was revealed by a review of imports conducted by business analytics firm GlobalData.

This foundation may have made the company more resistant to tariffs but it is still facing steep levies for aluminum, steel, and copper, which has rocked industry. Executives have also said that the shortage of rare earth magnets in China has caused production to be disrupted this quarter.

Ford's EV investment and quality problems remained its biggest challenges. Ford had said earlier in the year that it anticipated a loss of up to $5.5billion on its EV business and software by 2025, before tariffs were imposed. The segment recorded an operating loss of $1.3 billion for the third quarter. The elimination of the $7,500 tax credit for consumers in September will likely further dampen sales growth.

Automaker also faces costly quality problems and a record number of recalls. Jim Farley, Ford CEO since 2020, has made reducing these problems a top priority. (Reporting from Nora Eckert and Nathan Gomes in Bengaluru, Editing by David Gregorio.)

(source: Reuters)