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Reliance Retail, India to test search and discovery platform for multi-channel push

A top executive at India's Reliance Retail?unit said on Monday that the company is piloting a platform for search and discovery in an effort to better integrate their store and online shopping experiences.

Reliance Retail is the largest retailer in the country, with 19,340 stores across the nation. They sell everything from electronics to apparel to groceries for more than 349,000,000 customers.

Reliance Retail's chief executive officer for Grocery Retail, Damodar Mall said that the company has piloted this platform in its clothing stores, such as Trends, Yousta and Smart Bazaar, and plans to implement it at Smart Bazaar by the end of this year.

Mall, speaking at the Retail Leadership Summit in Mumbai, said that customers can scan a QR code to access the platform. This allows them to discover and search for products that are tailored to their tastes.

He didn't disclose the amount invested or any other operational details about the new platform.

Online shopping platforms like Amazon's India and Walmart's Flipkart are gaining market share, while companies such as Swiggy Instamart, Eternal Blinkit?and Zepto are grabbing up the remaining market.

JioMart, Reliance's online food delivery service, will expand to compete in the "10-minute delivery" segment by 2025.

The retail business saw its core margins fall to 8% from 8.6% in the third quarter of last year due to festive discounting, investments in hyperlocal delivery and an unforeseen impact from India's labour code.

Mall noted that the pace of change in India's Retail sector is intense. However, it is taking place against a backdrop of an expanding consumption market, which provides room for shifts in share without limiting overall growth. (Reporting by Chandini Monnappa and Praveen Paramasivam in Mumbai; Writing by Surbhi Misra and Abinaya Vijayaraghavan in Bengaluru; Editing by Janane Venkatraman)

(source: Reuters)