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Sony India secures $170 mln Asian cricket media rights; Reliance-Disney skips bidding

Sony's India unit

said

on Friday it had actually protected the media rights for all Asian Cricket Council (ACC) competitions until 2031, which a source with direct understanding of the matter put the worth at $170. million.

Disney and Dependence, viewed as frontrunners,. did not bid for the rights, another source said on condition of. anonymity.

The offer comes at a crucial time for the nation's media. industry, which is going through a debt consolidation stage after the. $ 8.5 billion merger of Reliance and Walt Disney's India media. possessions.

Earlier this year, India's antitrust body raised some. issues about the merged entity's grip over the broadcast of. the world's most populous nation's favourite sport, Reuters had. reported.

The entity presently holds the rights to the matches of the. Indian Premier League and International Cricket Council.

The media rights of the ACC were with Disney-owned Star. India up until 2023, before they were temporarily extended,. according to media reports.

The latest deal guarantees the coverage of Asian cricket's. marquee tournaments throughout tv, digital and audio. platforms, Sony India stated in a statement.

The offer will be a substantial increase for Sony to reinforce its. foothold in India after it took out of a $10 billion merger. with Zee Home entertainment previously this year.

Disney, Dependence and Sony India did not immediately react. to Reuters' requests for remark.

(source: Reuters)