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Environmental group: Tyson Foods will stop making carbon emission claims

Tyson Foods agreed to cease claiming it would reach zero greenhouse gas emissions by the year 2050, and to stop marketing beef as climate-friendly in order to settle a suit that accused the U.S. Meat Company of misleading consumers. The nonprofit Environmental Working Group announced this on Monday. The Environmental Working Group reported on Monday that companies have been accused of "greenwashing," where they present an image of environmental responsibility to the public.

In the lawsuit filed by Environmental Working Group, Tyson's Brazen Beef brand was cited as an example of misleading advertising.

The company claimed that this was the only beef product that had received U.S. Department of Agriculture (USDA) approval for a “climate-friendly” claim, by demonstrating a 10% decrease in greenhouse gas emission during the production process compared to other meat. Tyson was accused of misleading consumers by claiming that its beef products are "climate-smart". The lawsuit filed in 2024 also claimed that Tyson had failed to present a plan that would allow it to reach net-zero. According to an agreement with Environmental Working Group, Tyson won't repeat or make new claims until they have been verified by an expert mutually agreed on.

Caroline Leary is the chief operating officer and general counsel of the group. She said, "This settlement confirms that consumers deserve honesty from corporations shaping our food systems."

A spokesperson for the company said that Tyson Foods did not admit any wrongdoing. The decision to settle was taken to avoid the cost and distractions of ongoing litigation.

Tyson, according to the agreement, denied the group’s claims and said that the company had invested over $65 million in reducing greenhouse gas emissions related to its beef products. Letitia J. James, New York's Attorney General, announced this month that JBS USA had agreed to pay $1.1m to settle claims it had misled the public by claiming to have achieved net zero emissions in 2040. A French court ruled in October that oil giant TotalEnergies had misled consumers with a 2021 advertising campaign which claimed it would become carbon neutral by the year 2050. (Reporting and editing by Will Dunham; Tom Polansek)

(source: Reuters)