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Tapestry increases stake in recycled leather brand Gen Phoenix by nearly 10%

Tapestry increases stake in recycled leather brand Gen Phoenix by nearly 10%

Tapestry is increasing its stake in eco leather producer Gen Phoenix from 9.9% to a total of $15 million as part a financing round. The companies said that the parent company for Coach and Kate Spade wants to produce more sustainable leather products. Tapestry has nearly quadrupled its stake in Gen Phoenix as part of a $15 million financing round. The company said that the investment will help it attract Generation Z consumers, those born between 1997 and 2012, who are interested in sustainable leather products.

Material Impact, a venture capital firm, led Gen Phoenix's $15 million funding round. Tapestry's and Gen Phoenix’s partnership started in 2022, with the launch Coachtopia, a line of products designed using at least 50% recycled fibers from Gen Phoenix waste.

Scott Roe, chief financial officer and chief operating office at Tapestry, says Coachtopia is an indicator of the spending habits of younger consumers.

He said that Coachtopia was not so popular commercially, but helped him understand the needs of this critical group.

Roe refused to say how much Coachtopia contributes to Tapestry's earnings but only said that it was "relatively little". Gen Phoenix estimates its materials have a carbon footprint that is 80% less than virgin leather.

Elyse winer, Gen Phoenix's chief marketing officer, explained that the brands had previously worked together on a material for uncoated linings, which Coachtopia introduced to the market in less than a year.

Gen Phoenix, a company that sources waste materials from European factories and tanneries, will provide Tapestry with recycled leather for three years as part of this investment.

Gen Phoenix CEO John Kennedy stated that the company was eager to work with Tapestry brands.

Roe stated that it is still unclear how recycled materials could be used to create other products.

He said that there are many opportunities to redirect waste streams. (Reporting and editing by David Gaffen, Deepa Babington, and Samantha Marshak)

(source: Reuters)