Latest News

Evian maker Danone beats claim over 'carbon neutral' claim

The maker of Evian spring water, Danone, won the termination of a claim challenging its carbon neutral claim on bottles, as a U.S. judge reversed his earlier ruling letting the proposed class action proceed.

Consumers accused Danone of defrauding them into purchasing Evian, not understanding that its manufacturing procedure enabled the release of co2 into the atmosphere.

U.S. District Judge Nelson Roman in White Plains, New York City, had ruled on Jan. 10 that carbon neutral was uncertain, and Danone expected excessive for consumers to determine what Evian labels meant.

After Danone requested for reconsideration, Roman said in a. decision on Thursday he now thought affordable consumers would. look beyond the front label, which portrayed mountains and said. Evian was sourced from the French Alps, and check the back. label.

There, Danone provided a link to Evian's site, which. provided a fuller explanation of carbon neutral's significance.

Danone's representations are technically real and pertinent. disclosures are provided to consumers, Roman composed.

The complainants, Stephanie Dorris of California and John. Axiotakis of Massachusetts, stated they paid premium prices for. Evian, equating carbon neutral with environmentally friendly.

Legal representatives for the plaintiffs did not instantly react on. Monday to ask for comment. The judge allowed to. submit a 2nd changed problem.

Roman ruled 9 days after a Chicago federal judge. dismissed a lawsuit accusing Danone of defrauding customers by. claiming on labels that Evian is natural though it contains. microplastics that permeate from the bottle.

Danone's products also consist of Dannon, Oikos and Activia. yogurt. The company is based in Paris, and its North American. head offices remain in White Plains.

The case is Dorris et al v Danone Waters of America, U.S. District Court, Southern District of New York City, No. 22-08717.

(source: Reuters)