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Pharrell Williams, designer at Louis Vuitton, borrows California surf culture during Paris heatwave

Pharrell, the Louis Vuitton designer and pop singer, created a giant artificial water fall to set a backdrop for his spring-summer 2027 collection. The launch of Paris Fashion Week took place on Tuesday as a heatwave that broke all records engulfed large parts of France. As they walked on the sand, models wore a mix of denims, hoodies, and flashy jackets. Others carried tiny monogrammed bags while others carried surfboards.

The show was heavily influenced by American surf and skate culture. The silhouette of many looks included low-cut sneakers with white rubber soles and laces that resembled Californian lifestyle brand Vans. During the show outside Cite Universitaire in southern Paris, staff and viewers were seen shivering and gasping. Around 9 pm local time, temperatures remained above 30 C.

Paris' runway shows began as temperatures in western and central France, which includes Paris, reached around 40 C. This forced tourist attractions like the Eiffel tower to close. So far, the heat has not caused any show cancellations. Fashion Week's organising body FHCM said in an email that some labels such as Dior and Rick Owens changed their schedules so they could hold morning shows.

A spokesperson for LVMH's flagship Louis Vuitton brand said that the company had increased water supplies and 'increased breaks' ahead of Williams' performance to improve working conditions.

Classic styles included dark green suits and coats, and pullovers with patches of leather.

The?Paris men's fashion week?will be followed by a?high couture week?starting on July 6. Pierpaolo's first Balenciaga couture show is among the most anticipated. (Reporting and editing by David Gregorio; Tassilo Humble)

(source: Reuters)