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EBay predicts strong revenue and buys Depop for fashion presence

On Wednesday, EBay Inc. forecast first-quarter revenues above Wall Street estimates and announced that it had acquired fashion'marketplace Depop' from Etsy for nearly $1.2 billion. This prompted a 7% increase in its shares during extended trading.

In a difficult market, the company is trying to differentiate itself through "recommerce", and its role within the circular economy. It emphasizes pre-owned, authenticated and refurbished goods.

LSEG data shows that EBay expects its first-quarter revenues to be between $3 billion and $3.05 billion. This compares to the average analyst estimate of $2.80billion.

The company said that Depop has a "strong traction in the pre-loved clothing category" and plans to expand in one of the most dynamic areas for resale.

In an interview, CEO Jamie Ianonne said: In an interview, CEO Jamie Ianonne said:

The Depop deal will close in eBay's 2nd quarter. It is estimated that it would contribute between one and two percentage points of growth in total gross merchandise volume (GMV) in 2026.

Ebay's GMV (a key metric that shows the total value sold on its platform) is in the range of $21.5 billion to 21.9 billion dollars for the first three months, surpassing an estimated $20.10 billion.

The company's?revenue for the fourth quarter ending December 31?was $2.97 billion, exceeding an estimate of $2.88.

GMV increased 10% to $21.24 Billion in the third quarter.

(source: Reuters)