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BBC reports that no company is immune to the AI bubble bursting.

LONDON, November 18 - Alphabet CEO Sundar Pichai warned that no company will be untouched if the artificial intelligent boom crashes, as high valuations and heavy investments in the sector fuel fears of a bubble.

Pichai, in an interview published by the BBC on Tuesday, said that the current wave in AI investment is an "extraordinary time" but also acknowledged "elements irrationality". He echoed warnings about "irrational optimism" during the dotcom period.

Analysts have also debated whether AI valuations can be sustained.

Pichai was asked how Google would handle a possible bubble burst. He said that it could survive the storm, but added, "I don't think any company will be immune, even us."

Investors bet that OpenAI, the ChatGPT maker, will compete with Alphabet.

Concerns about AI valuations are beginning to affect the broader market in the United States. British policymakers also have flagged bubble risk.

Alphabet announced in September that it would invest 5 billion pounds (over two years) for UK AI research and infrastructure, including a data centre, and DeepMind, the AI lab based in London.

Pichai told the BBC during the interview at Google's California headquarters, that Google will begin training models in Britain. Keir starmer, the Prime Minister of Britain hopes this move will boost the country's ambitious goal to become the third "superpower" in AI after the United States.

Pichai warned that Alphabet would have to delay its net-zero target as it increases computing power. (Reporting and editing by Edwina G. Gibbs; Sam Tabahriti)

(source: Reuters)