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Google Gemini Pro is available for free to Reliance Jio customers in India for 18 months as part of a broader AI push

Reliance Industries in India and Google announced tie-ups in artificial intelligence for consumers and businesses, including a free 18-month subscription to Google's Gemini AI Pro Platform, as part of a push to increase AI adoption in India.

The companies have announced that the offer, currently priced at 35.100 rupees (about $399) for 18 months will allow Jio users to access the latest Gemini 2. Pro model, 2TB of cloud storage and its image and videos generation models.

OpenAI announced a few days earlier that it would provide users with ChatGPT Go access for a full year in India.

India's AI market, which is growing rapidly, has witnessed a rise in competition as firms compete to attract the nearly 1 billion Internet users of India with low-cost or free premium offerings.

Google offers Gemini AI Pro for free to Indian students for an entire year, while Perplexity gives Indian users free access to their premium plan through a partnership with Bharti Airtel.

Reliance Intelligence, the AI arm of the company, will be working with Google Cloud in order to give organisations access to Google AI hardware accelerators that will help them train and deploy large AI model.

Gemini Enterprise will be adopted by Indian companies in partnership with the two companies. Gemini Enterprise enables firms to create and run custom AI agents.

(source: Reuters)