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Ambani's JioCinema cuts membership costs as India's streaming war warms up

JioCinema, the streaming platform run by India's Reliance Industries, on Thursday cut rates of its premium offering to as low as 29 rupees ($ 0.3480). a month, heating up competitors for Netflix and Amazon. Prime.

Reliance runs multiple TV channels and JioCinema streaming. app through its media unit Viacom18 and has a sizeable hold over. India's $28-billion media and entertainment market.

An advertisement-free version would start at an initial. cost of 29 rupees monthly for streaming on a single device. and go up to 89 rupees for a Household strategy to stream on four. synchronised devices, JioCinema stated in a declaration.

The platform previously priced its exceptional offering at 99. rupees ($ 1.19) a month, or 999 rupees a year, for streaming on. approximately 4 devices at the same time. The strategy was not ad-free.

Existing JioCinema premium members will get all the. additional benefits of the Family strategy at no additional cost, it. stated.

JioCinema has ended up being popular for revealing the IPL cricket. tournament free of charge. The new prices, it said, is only for. superior content, while the matches and lots of other programs would. continue to stream for free.

Mukesh Ambani, who runs India's leading corporation Dependence. Industries, has a credibility of disrupting rivals in the. price-sensitive Indian market with cheap offers.

Lower prices would put JioCinema in a stronger footing to. compete with Netflix and Amazon after a contract with Disney. to combine India television and streaming properties, and content deals with. the likes of Warner Bros Discovery and NBCUniversal.

JioCinema hosts popular titles such as Succession and. programs featuring the character Harry Potter, together with a variety. of offerings targeting kids consisting of popular Japanese anime. series, Pokemon.

(source: Reuters)