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China's gold consumption in 2025 drops for the second consecutive year

The 'China Gold Association' reported that China's gold demand dropped for the second year in a row, but the sales of bars and coins, fueled by a growing demand for safehavens, surpassed jewellery purchases for the very first time.

The state-backed association reported that China's gold demand in 2025 will fall by 3.57%, or 950.096 tons. This is the second annual decline after the 98.58% drop in 2024.

China's gold purchases in 2025 will surpass jewellery sales for the first time, as consumers view gold more and more as an investment.

The purchase of gold jewellery has dropped sharply, by 31.61 percent, to 363.836 tonnes in 2025. This represents only 38.29% of the total consumption.

The purchase of gold bars and coins, on the other hand, increased for a second consecutive year by 35.14 percent, reaching 504.238 tonnes, which is more than half of all gold consumption.

The decrease in gold jewellery sales outweighed the increase in bars and coins purchased by 37 tons.

The Shanghai Futures Exchange contract is also expected to rise by?nearly 60 percent in 2025.

The price increase has slowed the demand for jewelry, but boosted the demand for bars and coins that investors prefer.

The gold price has been extremely volatile since the end of January. On January 30, the spot price fell nearly 10%, its steepest drop since 1983. However, on Tuesday, it made its largest daily gain of 5.86%, since 2008.

The association reported that gold production using domestic raw materials increased by 1.09% on an annual basis to 381.339 tonnes. (Reporting and editing by Jacqueline Wong, Clarence Fernandez and Liz Lee in Beijing; Dylan Duan and Shanghai newsroom)

(source: Reuters)