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Chinese buyers and seller expect gold rush will continue despite record price

Gold prices have reached new highs in the past week. Customers are rushing into shops that sell gold, some even predicting an increase.

Zhao Jinhao, a gold seller at a Shanghai jewellery mall said: "There's still a good number of people who are buying gold. Gold awareness is a long-term tendency that continues to rise."

It has risen steadily from just under 20 yuan in the 1980s, to over 1,000 yuan today.

Gold prices reached $5,100 an ounce on monday after a surge of 62% in 2025. Central bank purchases to reduce dependence on the U.S. Dollar and strong demand from buyers seeking a safe haven asset following the tumultuous year of Donald Trump's second presidential term are driving the record-breaking run.

Analysts from Societe Generale stated on Monday that they expected gold to reach $6,000/oz before the end of the year. They said this was a conservative forecast because prices may go higher.

Wang Qiuqin, a Shanghai resident aged 68 years old, appeared to agree. She said that the "crazy rise" in prices had prompted her to purchase gold at a 'gold store.

If this continues, gold will likely go up. I'm still able to mentally accept the current gold price, so I came and bought some."

Simon Littmann of Swiss Investors Corporation Limited in Hong Kong said that the business he did in January was the best he's ever done in his 20-year career.

He said that this year will be very busy. However, he also noted that there are supply issues.

He said that the supply of small bars of gold has been delayed because of high demand. Refineries are also rushing to increase production to meet the needs of retail.

Even though many are not discouraged by higher prices -- China's central banks bought bullion every month last year -- they still have an effect on demand. Last year, China's wholesale gold demand fell by 11% as higher prices and tax reforms weighed down on jewelry demand.

Others are rushing to cash in on record prices. On Tuesday, dozens of people waited outside the Chong Kee Gold shop in Hong Kong’s central business district to?trade in gold and Silver. Some people had to queue for hours before they could enter the premises. They had their trinkets such as bracelets, necklaces and small statuettes weighed.

It will certainly go higher. Cherry Tam, a retired woman who sold some gold jewelry she received on her wedding anniversary decades ago, said that society is chaotic and unstable. "With the economy being so bad, I could get some money back to spend."

Dick Liu, an 79-year old gold craftsman, who has worked in the industry for over 50 years, says the uncertain times will continue to fuel the growth, which he hadn't seen before.

Gold will continue to rise, Trump, because of the way you are now. It will not fall. He's a crazy man, don't think so? (Reporting and writing by Lewis Jackson, Editing and Hugh Lawson; Additional reporting and writing by Nicoco Chan, Polina Devitt, and Nicoco Chan; Additional reporting and editing by Hugh Lawson; Lewis Jackson, and Polina devitt).

(source: Reuters)