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China's gold purchasers squeezed by record price hike

Chinese consumers are fond of gold and have been for a long time, but the record high price is affecting their purchasing power for both jewelry and investment.

Gold prices have risen by more than 50% in the past year, reaching a new record price of over $4,000 per ounce. This is due to geopolitical tensions and uncertainty regarding the global economy.

China's economic woes, which include a weak real estate market, have increased the appetite of people for gold as an asset.

According to reports in state media, gold's record-breaking price has pushed the price per gram to over 1,160 yuan (about 162.93) this week at many Chinese retailers, up from around 630yuan last January.

Yan Lixiaofeng is the owner of wholesale gold dealer Shenzhen Shenhui Jewelry, located in Shuibei - China's biggest wholesale jewelry market. He said that transactions were down 60% compared to an average year.

"In the past, customers could purchase three grams of jewelry with one thousand yuan; today, that same amount only gets them one gram. Yan said, "The difference is enormous."

Store managers and shop assistants at one of Shanghai's biggest gold markets said that more people were buying gold rather than selling it. However, most transactions were exchanges as customers wanted to trade in older jewellery for newer styles.

Wang Haichuan is a worker at a market store. He said that the price increase is significant. He said that the increase in price had discouraged some people, but also encouraged others.

He said that "most people believe it will continue to increase."

Gold prices were still a hot topic at the Shanghai gold market on Thursday.

Zeng Shuangshuang, a customer, said: "I am not a financial manager so I can't say for certain, but I do think that it will increase a little bit."

He Meihong, another customer, said: "I believe there is still room for investment opportunities."

(source: Reuters)