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India's gold demand tops jewellery in the March quarter for the first time.

India's gold investment demand surpassed jewellery consumption for the first quarter in history, according to the World Gold Council. Investors turned to the precious metal due to a subdued equity market.

The WGC reported that a rise in gold prices had led to a drop in jewellery sales in the second largest consumer of the metal. This helped keep the overall demand steady.

Sachin Jain is the chief executive officer of WGC's Indian operations. He said that for the first time, investment demand has surpassed jewellery.

Investors will be more interested in gold, both retail and financial.

The World Gold Council (WGC), in a report released on Wednesday, said that investment demand in the quarter of March rose?52% compared to the same period a year ago, to 82 tons. Meanwhile, jewellery demand dropped 19.5% to 66 tons. The data shows that total gold consumption in the nation increased 10.2% during the third quarter to 151 tons.

The investment demand has now accounted for more than half of the total consumption, reaching 54.3%.

Investors are now buying gold bars, coins and exchange-traded fund (ETF)s due to rising prices. WGC reported that inflows to gold ETFs increased 186% from a year ago, reaching a record of 20 tons. Jain said that investors have been drawn to gold ETFs by the weak stock market performance of recent quarters. This trend is likely to continue. Since the beginning of 2025 the domestic gold price has nearly doubled, and India's benchmark index Nifty 50 is up 2.4%. (Reporting and editing by Rashmi aich; Reporting by Rajendra jadhav)

(source: Reuters)