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India's demand for gold will fall by 2026 due to a jewellery slump, which will offset the investment growth

The World Gold Council (WGC), which announced the news on Thursday, said that India's demand for gold is likely to drop in 2026 after a 11% decline last year. A surge in prices will dampen jewellery sales, and offset an increase in investment purchases.

Sachin Jain is the chief executive officer of the WGC Indian operations. He said that the demand for gold could be between 600 and 700 tons compared to the 710.9 tonnes last year. This was the lowest level in five years.

Jain, the jeweller, said that jewellery buyers prefer stable gold prices. However, recent price increases have exceeded consumer budgets.

He said that "inflows into exchange-traded funds (ETFs), will continue to increase." Investors are turning to gold because the stock market hasn’t done well in 2025.

Inflows to gold ETFs increased 283% from a year ago, reaching a record of 429.6 billion Rupees ($4.67billion).

In 2025, domestic gold prices have risen by 76.5%. India's benchmark Nifty 50 index has also risen by 10.5%.

The WGC published a report on Thursday that showed the demand for jewellery in 2025 had fallen by 24% compared to a year ago, reaching 430.5 metric tonnes. This is the lowest level in almost three decades, except for the COVID-19 epidemic in 2020 which distorted the figures.

WGC reported that investment demand rose by 17% to 280.4 tonnes in 2025, the highest level since 2013. Investment demand was a record 40% of India's gold consumption by 2025. This is up from the usual quarter.

The WGC stated that "equities could remain subdued, less attractive, due to high valuations and tariffs and the foreign outflows." The WGC said that a gradual shift away from jewellery and towards pure investment demand should continue to support bar and coin prices.

Indians have traditionally sold jewellery and coins in a category known as scrap supplies, due to higher gold prices.

The WGC reported that in 2025, scrap metal supplies would have fallen 19%, to 92.7 tonnes. This was because the WGC continued to expect further price increases, despite bullion reaching new record highs almost every week. (Reporting and editing by Clarence Fernandez; Reporting by Rajendra J. Jadhav)

(source: Reuters)