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Yum China announces strong expansion plans for KFC, Pizza Hut and other KFC restaurants

Yum China Holdings (the parent company of KFC in China and Pizza Hut there) said on Monday that it would continue to run a vigorous campaign in order to improve profitability and open new stores in the future. Smaller cities will be a key target.

Yum China stated that by 2028 KFC plans to have over 17,000 stores in China, with an operating profit of 10 billion yuan (1,41 billion dollars). The company will use lower-capex store models in order to expand into smaller, untapped cities.

The group expects to double the operating profit for Pizza Hut in China by 2029, compared to 2024.

Joey Wat, CEO of Yum China, said that despite a highly competitive market, the company sees a huge potential in China and is aiming to reach a third of the country's population by the middle term.

Wat stated that while the macroeconomic climate remains difficult, Yum China has seen some signs of improvement in October and November.

Customers still care about price and value for money but you can sense that overall sentiment is becoming more optimistic.

(source: Reuters)