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China's H1 gold consumption slows down due to strong demand for safe-haven gold

China's H1 gold consumption slows down due to strong demand for safe-haven gold

China's consumption of gold in the first half 2025 decreased at a slower rate, due to a strong demand for safe havens and a declining appetite for jewellery amid high prices.

Gold purchases in the first half of the year fell 3.54% on an annual basis to 505.205 tons. This compares with a fall of 5.96% in the quarter before and a drop by 5.61% in the same time period in 2024.

The association stated that "the intensified geopolitical conflict coupled with economic uncertainty has further highlighted gold’s safe-haven function and value preservation, leading to an increase in private investments in gold bars and coin."

The purchase of gold bars and coin, which is a good indicator of demand for safe havens, increased by 23.7% on an annual basis to 264.242 tonnes between January and July, or 52 percent of the total. This segment has now surpassed jewellery as the most important.

As a result of high prices, the jewellery market shrank by 26%, to 199.826 tonnes.

The price of spot gold and the contract with the highest volume on the Shanghai Futures Exchange rose by around 25% during the period.

The association stated that "Jewellery with a lightweight design, high value and a strong design are still preferred".

Separately official data from People's Bank of China showed that the central bank increased its gold reserves for the eighth consecutive month in June.

OUTPUT

China's gold production from domestically produced materials dropped 0.31% compared to a year ago to 179.083 tonnes in the first half 2025. Production from imported materials increased 2.29% on an annual basis to 76.678 tones.

China's total gold production increased by 0.44% on an annual basis to 252.761 tonnes.

(source: Reuters)