Latest News

Williams-Sonoma, Pottery Barn's owner, warns about tariffs impacting margins in 2025; shares fall

Williams-Sonoma, Pottery Barn's owner, warns about tariffs impacting margins in 2025; shares fall

Williams-Sonoma, the parent company of Pottery Barn, warned that tariffs imposed by the Trump Administration on China, Canada, Mexico, and steel and aluminum will affect its fiscal 2025 profit margin. This sent its shares down 5,7% in early morning trading.

The company based in San Francisco, California, forecasts an annual operating margin between 17.4% and 17.8%, down significantly from 18.6% by 2024.

Laura Alber, CEO of the company, said that "outlook includes tariffs of 20% on China and 25% on Mexico and Canada. We also expect to see a reduction in our gross margins due to these tariffs."

Williams-Sonoma imports about 23% of their goods from China. However, executives note that the impact on Mexico and Canada are "non-material."

The company stated that it was trying to minimize the impact of tariffs by raising prices selectively, resourcing goods and requesting cost concessions from suppliers.

Williams-Sonoma executives claim that the company's merchandise inventory increased by about 7% in comparison to last year, to $1.33billion as of February 2. This was partly due to faster deliveries from China to reduce higher tariff risks for 2025.

Ana Garcia, CFRA analyst, said that "(inventory increase) is a defensive strategy against possible tariff impacts and not a concern indicator of future performance issues."

Home Depot and Lowe's, two major home improvement companies, have recently issued cautious sales predictions. They cited an uncertain macroeconomic climate amid the escalating global trade wars.

The annual same-store sales were slightly higher than expected, thanks to a steady demand for its products and the full price selling by affluent customers.

Analysts' estimates of 1.4% growth were surpassed by the company, which forecasts flat or up to 3% comparable sales.

It reported a net revenue increase of 8% in the quarter ending February 2, to $2.46 Billion, compared with a year earlier. This beat estimates of $2.36 Billion. Reporting by Aamir SOHAIL in Bengaluru, Editing by Tasim ZAHID

(source: Reuters)