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ET reports that India's Tata Digital TV and Airtel Play are nearing merger.

ET reports that India's Tata Digital TV and Airtel Play are nearing merger.

Economic Times reported that India's Tata Group, and Bharti Group, are on the verge of merging their satellite television businesses. The merger will create a $1.6 billion entity, with the goal of stemming the steady migration of subscribers towards digital streaming.

Sources said that the merged entity will be managed by Bharti Airtel, who is likely to hold between 52%-55%, with the remainder held by Tata play shareholders, including Walt Disney.

Bharti Airtel Tata Play, and Disney have not responded to comments immediately.

A government report states that Tata Play (a 70/30 joint venture between Tata Sons, Disney and Airtel) and Airtel combined had 35 million paid subscribers in September last year, which is more than half of the 60 million subscribers across the industry at that time.

ET reported that the two companies are valued at between 60 billion rupees ($690.76 millions) and 70 billion rupees (805.89millions) each. Their revenue will exceed 70 billion rupees by fiscal 2024.

This is the second big deal in the sector after Dish TV and Videocon d2h merged in 2016. It follows the $8.5 billion merger of Reliance Industries' streaming media assets in India with Disney media assets in 2017.

Bharti Airtel's shares rose 1.7% in the last trading session.

(source: Reuters)