Latest News

Ambani's JioCinema cuts membership costs as India's streaming war heats up

JioCinema, the streaming platform run by India's Dependence Industries, on Thursday cut rates of its premium providing to as low as 29 rupees ($ 0.3480). a month, heating up competition for Netflix and Amazon. Prime.

Reliance runs several TV channels and JioCinema streaming. app through its media unit Viacom18 and has a sizeable hold over. India's $28-billion media and home entertainment market.

An advertisement-free version would begin at an introductory. cost of 29 rupees monthly for streaming on a single device. and increase to 89 rupees for a Family plan to stream on 4. synchronised gadgets, JioCinema stated in a declaration.

The platform previously priced its premium offering at 99. rupees ($ 1.19) a month, or 999 rupees a year, for streaming on. up to four devices all at once. The strategy was not ad-free.

Existing JioCinema premium members will get all the. additional benefits of the Household plan at no additional cost, it. said.

JioCinema has actually ended up being popular for revealing the IPL cricket. tournament for free. The new pricing, it said, is only for. premium content, while the matches and lots of other shows would. continue to stream for free.

Mukesh Ambani, who runs India's top corporation Dependence. Industries, has a track record of interfering with rivals in the. price-sensitive Indian market with inexpensive offers.

Lower rates would place JioCinema in a more powerful footing to. compete with Netflix and Amazon after an arrangement with Disney. to combine India TV and streaming possessions, and content handle. the likes of Warner Bros Discovery and NBCUniversal.

JioCinema hosts popular titles such as Succession and. shows featuring the character Harry Potter, along with a variety. of offerings targeting kids consisting of popular Japanese anime. series, Pokemon.

(source: Reuters)