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Pandora launches platinum-plated jewelry as silver prices soar

Pandora launches platinum-plated jewelry as silver prices soar
Pandora launches platinum-plated jewelry as silver prices soar

Danish jewellery company Pandora announced on Wednesday that it will begin selling 'platinum-plated' versions of some of its most popular bracelets. The move is part of an effort to reduce the cost impact of the.historical.surge in the price of silver.

Berta de Pablos Barbier, Pandora's CEO, said, "With this innovative technology, we can navigate new realities in raw material costs and offer consumers precious metal jewelry that is well-suited to everyday wear." She began her job?in January. Pandora, which sells charm bracelets that start at $70 and lab-grown diamond jewellery at its own factories, in Thailand, faces pressure from U.S. tariffs as well as lower-income consumers who are cutting back on their spending.

The company expects its organic revenue to grow?by maximum 2% and at worst, to decline by 1% this year.

The group stated in a press release that "the macroeconomic outlook for 2026, and the general consumer climate are associated with elevated levels of uncertainty." It anticipates an operating margin of 21% to 22% in 2026. This is down from 23,9% in 2025.

Silver, the company's primary raw material, was expected to?more that double in 2025.

Pandora stated that the decrease in operating profit margin will be most noticeable in the first quarter. The rest of the year will see a gradual improvement.

Pandora's fourth-quarter organic sales growth was 4%. This is down from the 11% reported a year ago, but still in line with estimates made by analysts in a?poll conducted by the company.

Pandora announced that it would use a third party to produce its products with platinum plating at first, before using more of its factories in Thailand or Vietnam.

The plating will cover a metal alloy "Evershine", which Pandora uses to make its gold-plated items. A spokesperson refused to reveal what metals Evershine contains, a trademarked product. (Reporting from Anna Peverieri, Louise Rasmussen, and Helen Reid, in London and Copenhagen; editing by Chris Reese and Alan Barona)

(source: Reuters)