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Mercedes profits drop in Q1 due to tariffs

Mercedes-Benz reported lower profits in its car business for the first quarter on Wednesday and warned that tariffs may impact its earnings in the full year, as trade tensions forced it to change its outlook.

The German luxury automaker reported a profit of 7.3% for its segment, down from 9% during the first quarter last year.

In the first quarter of 2025, group earnings before interest and tax (EBIT), which is what we call EBIT in short, fell by 41% on an annual basis to 2.3 billion euro ($2.62 billion).

The company stated that the current volatility in tariff policies, mitigations measures, and the resulting direct and indirect effects on customer behavior and demand is too high for a reliable assessment of business development in the rest of the year.

The unpredictable and massive tariff regime of Donald Trump puts pressure on European automakers who are already struggling with a host of challenges including fierce competition from China, and high costs.

Mercedes said that if current trade policies continue, it expects to see its margins for cars and vans "negatively affected".

(source: Reuters)