Latest News

Trump escalates trade war by threatening to impose tariffs on European wines and spirits

Donald Trump, the U.S. president, threatened on Thursday to impose a tariff of 200% on wine, cognac, and other alcohol imported from Europe. This opened a new front in an ongoing global trade war which has caused financial markets to be roiled and sparked recession fears.

Investors were worried about Trump's threat to impose more trade barriers in the world's biggest consumer market.

Trump's threats came in response to an EU plan to impose tariffs next month on American whiskey and products -- which is itself a response by Trump to his 25% tariffs for steel and aluminum imports, which went into effect on Wednesday. The European Commission did not immediately comment on Trump's tweet.

Canada, an ally and neighbor of the United States and the largest aluminum supplier, announced its own countermeasures to Trump's metals duties and took the dispute to World Trade Organization.

Trump has repeatedly threatened to impose a variety of trade sanctions since returning to the White House last January, but he has delayed action on most of them. In an Oval Office discussion with NATO Secretary General Mark Rutte, Trump said that he will not back down from the reciprocal tariffs which he had promised to impose against all trading partners by April 2.

He said, "We have been ripped of for years and we will not be ripped-off again."

Alcohol is proving to be one of the key friction points in the trade war that's brewing.

As relations between the United States and Canada have deteriorated, some Canadian retailers have removed American Bourbon from their shelves. Trump has also threatened to annex this country.

U.S. Commerce secretary Howard Lutnick said Fox News that he will meet with Canadian Finance minister Dominic LeBlanc on Thursday and Ontario Premier Doug Ford to discuss tariffs. However, he added that the U.S. would be seeking concessions from Canada.

He said, "You must remember that Canada is here, relying on our economic strength." "Why do we do all of this business with Canada if the people are not grateful, respectful and don't want it?"

The EU has proposed many countermeasures worth 28.31 billion euros (26 billion euro) that would be applied to products with little more than a symbolic value such as bathrobes and dental floss.

The proposed duty of 50% on U.S. Bourbon would be a major blow to the industry. Exports have been steadily growing since the United States lifted the tariffs Trump imposed in his first term from 2017 to 2021.

According to the Distilled Spirits Council of the United States (a trade group), the EU exported roughly 40% of spirits in 2023.

Eurostat reports that the United States is responsible for 31% (or more) of EU wine and spirit exports.

Trump's proposed tax of 200% on European alcohol will create additional headwinds for producers such as Pernod Ricard. The company has already reduced its sales forecast due to Chinese duties that were imposed in 2013.

The industry calls for more toasts and fewer tariffs

Both sides of the Atlantic have urged their leaders on de-escalation.

This cycle of retaliation based on tit-for - tat must stop now! SpiritsEurope, a trade association for the industry, said:

Trump has filled his administration with people who share these views.

Treasury Secretary Scott Bessent stated that he is not concerned about recent Wall Street volatility, as the Trump administration has its sights set on a long-term transformation of U.S. economics.

He said that the EU would be more affected by a trade conflict, since it is more dependent on exports to America.

He said, "I would advise these government leaders to realize that they are losing this argument from an economic standpoint," on CNBC.

Investors, businesses, and consumers have been frightened by Trump's threats. Jets, coffees, clothing, automobiles, and packaged food producers are among many businesses that have scrambled to evaluate their operations in light of Trump's actions.

Tesla, the company owned by Trump advisor Elon Musk argued to U.S. Trade officials in a letter that the trade conflict could make the U.S. a target of retaliatory duties.

Tesla, a U.S. exporter and manufacturer, encouraged USTR to take into account the downstream effects of certain proposed measures taken to address unfair trading practices in a March 11 letter.

Some economists claim that the uncertainty is a threat to the U.S. economic health and increases the risk of a recession. A poll conducted by /Ipsos on Wednesday revealed that 70% of Americans believe Trump's tariffs will make purchases more costly.

Trump claimed that his tariffs on alcohol would benefit domestic producers. Importers and distributors in the United States said that it would result in lost sales, job losses and closed businesses.

Eric Faber is the president of Cutting Edge Selections in Cincinnati. He said that U.S. Wineries wouldn't be able fill the gap, if Trumps tariffs make European wines unaffordable. He said that the higher prices would hurt distributors and restaurants who help U.S. wines reach their customers.

He said that it would be "absolutely catastrophic". Reporting by Doina Schiacu, Andy Sullivan, Andrea Shalal and Philip Blenkinsop, in Washington, and by Susan Heavey in Brussels. Additional reporting by David Lawder and Steve Holland; Madeline Chambers; Dominique Patton; Emma Rumney; Tasiilo Humel; Andy Sullivan's writing; Editing and proofreading by Louise Heavens; Bernadette Baum; Mark Porter; Deepa Babington.

(source: Reuters)