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WGC: Gold demand in India will cool by 2025, as prices soar.

The World Gold Council (WGC), which announced the news on Wednesday, said that India's gold demand in 2025 will be lower than last year's nine-year high, due to the price rally to a new record, which is expected to dampen jewellery demand. However, investment demand is likely to rise.

Sachin Jain is the CEO of WGC India operations. He said that demand for gold may be between 700 and 800 tons compared to 802.8 tons last year, which was highest since 2015.

Jain stated that historically, the first to be affected by rising gold prices are jewellery buyers. If prices continue to rise and remain volatile in this year's market, then jewellery demand could be negatively impacted.

On Wednesday, the domestic gold price reached a new record of 84 399 rupees per 10 grams ($968.62). The price of gold has risen by 10% in 2025, after rising 21% in the previous year.

Jain explained that "Households who buy jewellery have an established budget and their budget doesn't increase at the rate of the rise in the gold price when they buy jewellery."

He said that the gold price surge, which is resulting in higher returns for investors, will continue to boost investment demand in 2025, after it soared 29% in 2020 to a 11-year high.

India's gold demand is dominated by jewellery, which accounts for 70% of the total.

Jain stated that retail investors are showing increasing interest in digital gold, gold ETFs and gold bars. Reporting by Rajendra J. Jadhav, Editing by Varun K.

(source: Reuters)