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Tariffs continue to pinch earnings, from ingredient costs to declining demand.

Caterpillar and Marriott, among others, noted on Tuesday that the tariff war waged by U.S. president Donald Trump has resulted in higher prices and a weaker demand.

Global tariff tracker estimates that global companies who have reported their earnings in the current quarter will see a loss of $15 billion by 2025.

The majority of the affected sectors are industrial, manufacturing, and automotive, while the financial and tech sectors have been less affected.

Trump said that tariffs were necessary to correct the U.S.'s trade imbalances, and to restore manufacturing power. He also said that the import taxes would bring more jobs and investment into the United States.

Steve Sosnick is the chief market analyst for Interactive Brokers, Greenwich Connecticut. He said, "I believe we are just getting started." "The tariffs have just begun, particularly with major trading partners such as Canada, China, and India still in flux."

The earnings report on Tuesday shows the many ways that trade policy affects companies. From the increasing costs of metals and other imported materials to the slipping consumer confidence which has slashed demand, the results show the impact of the various aspects of the trade policy.

Caterpillar saw its revenue fall by 0.7%, but the cost of its goods increased by 6.5%. CEO Joe Creed said that tariffs "will likely be a greater headwind for profitability in 2025's second half."

Molson Coors, a beer maker in the United States Midwest, said that it expected costs between $20 million to $35 million for the second half due to an increase in aluminum prices driven by tariffs.

In June, the duty on aluminum imported into the United States was doubled from 25% to 50%.

MARKET RESILIENCE

Markets have, however, remained resilient, even as Trump's policy continues to change. He announced on Tuesday that, as part of a continuing spat with India over its purchases from Russia of oil, he will raise the tariffs on goods imported to India from their current 25%.

The U.S. equity market has rebounded from its April lows after what Trump called "Liberation Day" when he unleashed an international tariff wave.

S&P 500 reached all-time highs in January on the back of solid earnings. The Magnificent Seven, a grouping of tech companies who have benefited from a surge of investment in artificial-intelligence, were the main contributors.

According to LSEG, of the 370 S&P 500 companies that have reported earnings, 80.3% reported quarterly earnings exceeding analyst estimates. Their earnings growth rate was 11.9%.

"We're figuring out some industries might be affected but they may also gain, because (new markets) are now open to them which may have been shut in the past. Kim Forrest is the chief investment officer of Bokeh capital Partners.

Recent market strategists have warned of a possible correction, but remain optimistic. Analysts at Evercore ISI believe that the market may dip between 7% to 15% during the period of September-October as inflation and growth slow down. However, the AI-driven bull run should continue.

Yum Brands' parent company, Taco Bell, saw its profits eroded by higher ingredient costs. Like McDonald's, the fast food chain relies on meal deals that are affordable to increase demand, as Americans cut back on eating out because of rising costs.

Marriott International lowered its forecast for 2025 due to a softer travel demand. Meanwhile, agribusiness giant Archer-Daniels Midland reported its lowest profit in the past five years.

While some market participants said that the uncertainty caused by tariffs was likely to continue this year with more than 100 global companies withdrawing their financial guidance or cutting it, others stated in the long run, investors and companies would be able see some green sprouts.

Ross Mayfield is an investment strategy analyst with Baird.

Companies will have to be very deft to navigate these (tariffs), and there is no other choice than to pass on some of the costs to consumers. S&P margins are hovering at record highs. It wouldn't be surprising if they dipped a bit in the next quarters.

(source: Reuters)