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Mondelez defeats greenwashing lawsuit over 'climate neutral' Clif Bar claim

A federal judge dismissed an attempted class action lawsuit that accused Mondelez International, of misleading consumers into paying more for Clif bars labeled as "climate-neutral certified."

U.S. district judge Manish Shah found that the labels of Clif Kid Zbar products and Zbar Protein that showed a certification by Change Climate Project (a nonprofit that assists companies in reducing emissions) were not wrong.

Shah dismissed the case with prejudice, which means it cannot be brought back.

Cynthia Salguero, a plaintiff from Chicago, accused Mondelez, a Chicago-based company, of "greenwashing," or exaggerating a product's environmental impact, by labeling Zbars "climate neutral."

She stated that the Zbars manufacturing process emits 54,000 tonnes of carbon dioxide per year, which is the equivalent of 12,596 gasoline powered cars. This causes a higher concentration in greenhouse gases, and contributes to climate change.

The judge ruled that Mondelez had not advertised that Zbars are climate neutral. Only that they have been certified as such.

Shah wrote, "This is an important distinction." Mondelez's inclusion of a true statement .... on its packaging is not deceptive. Salguero’s complaint misstated the promise Mondelez made to potential customers.

Salguero's lawyers and Mondelez did not respond immediately to comments.

Salguero is a resident from Anaheim in California. He had requested unspecified damages due to Mondelez's alleged false statements and violation of California consumer protection laws.

Salguero V. Mondelez International Inc., U.S. District Court Northern District of Illinois No. 25-02139. Reporting by Jonathan Stempel, New York; editing by Lisa Shumaker

(source: Reuters)