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Gunvor CEO says no rebranding for the moment, as he considers US pressure on Russia

Gary Pedersen said that Gunvor's CEO Gary Pedersen had no immediate plans to rebrand. He took over the company in a management buyout a day earlier, less than a week after the U.S. Treasury referred to Gunvor as the "Kremlin’s puppet."

Gunvor is the largest oil trading house in the world, with daily transactions that amount to 3% of global oil supplies. The company was founded by Swedish billionaire Torbjorn Tornqvist, and Russian oligarch Gennady Tichenko 25 years ago. They grew it into the biggest trader of Russian Oil in the 2000s.

Gunvor's 25 years of leadership ended with Monday's buyout of the management, described by Gunvor as a "definitive re-set" to clear up "misperceptions about Gunvor's past". Pedersen became the first American in many years to be appointed as the leader of a major Swiss commodities firm.

CEO: CORE BANKS "ARE WITH US"

Pedersen faces immediate challenges in managing the fallout of the U.S. Treasury's statement made in early November, which sank Gunvor’s planned acquisition of Russian oil company Lukoil’s international assets. The U.S. Treasury's statement also caused reputational damage and forced Spanish bank Santander to withdraw from funding arrangements with Gunvor.

Pedersen has to allay fears that Gunvor's business partners and creditors could cut ties.

Pedersen told.

Pedersen said that business was as usual at the trading house. He said that his focus was to get the new management structure of the company up and running.

He said that Gunvor was a strong brand and there were no immediate plans to change it.

Pedersen stated that his goal was to be as disruptive as possible.

On Tuesday, the U.S. Government kept up pressure on Gunvor when Treasury Secretary Scott Bessent announced on social media how Santander set an example by pulling credit for Gunvor. The post was linked to the original statement about "Kremlin puppets".

Gunvor declined comment on Bessent’s post. Santander and the Treasury didn't immediately respond to requests for more information.

FAST RISE

Pedersen moved quickly after joining Gunvor a little over a year before. He had been with the hedge fund Millennium Management for two years, overseeing fuel trading.

Pedersen stated that despite the suddenness of the purchase, talks about Gunvor's joining had begun in 2023.

Pedersen stated, "We knew there was the potential of this opportunity to take over."

Pedersen stated that Gunvor has performed well in the second half this year. He added that the company had a solid team of traders, despite some turnover in earlier years. Gunvor and other oil-focused trading firms had a difficult start to the year, as a drop in benchmark prices caught many by surprise. Profits in the oil industry have fallen from record highs of previous years. Gunvor lost several senior traders, including the global head of crude, due to some misplaced bets on crude.

Risk-taker with PHYSICAL EXPERIENCE AND FUND EXPERIENCE

Oil traders from rival mercantile firms said that Pedersen is known for taking bold trading positions and making bold market predictions.

Pedersen was born in Nebraska and spent his first 20 years of energy career working in different roles for the private U.S. conglomerate Koch, before joining U.S. oil trader Northville, in 2016.

Former colleagues of Pedersen say that he is an expert in crude and fuel trading, and has a keen eye for the bigger picture.

Pedersen's former colleagues said that Gunvor, which is a large trading firm with a portfolio of physical assets, would be a more suitable place for him to pursue his aggressive trading style than Millennium, which was a more financial-oriented company.

Pedersen stated that combining his skills from both physical and financial trading shops is what attracted him to Gunvor.

"I've always felt that if we combined these two, we would be able to do much better in terms of our return on equity." He said. (Reporting from Shariq Khan, New York; and Robert Harvey, London; editing by Rod Nickel Alex Lawler Simon Webb

(source: Reuters)