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What drives the gold market and how investors buy it?

Gold prices hovered just below $4,500 an ounce on Tuesday. This was due to expectations of a looser U.S.monetary policy, and the lingering geopolitical conflicts that have driven gold prices up to record highs.

Bullion, the classic safe haven in times of economic and/or political uncertainty, reached a new record high earlier this session, reaching $4,497.55.

Yellow metal prices have risen more than 70% this year. This is the biggest annual increase since 1979. The rise has been driven by a combination of safe-haven demands, bets made on U.S. interest rate 'cuts,'?robust Central-Bank buying, dedollarisation trends, and ETF purchases.

What are the different ways you can invest in gold?

SPOT MARKET

Big banks are usually the gold buyers for large investors and large buyers. The spot market is determined by the real-time dynamics of supply and demand.

London has the largest influence on the spot gold markets, thanks to the London Bullion Market Association. The association establishes standards for gold trading, provides a framework for over-the counter trade, and facilitates transactions between banks, dealers and institutions.

China, India, Middle East, and the United States, are also major gold trading centres.

Futures Market

Futures exchanges are another way for investors to get exposed to gold. They allow them buy or sell commodities at a set price, on a specific date in the future.

COMEX, part of the New York Mercantile Exchange (NYMEX), is the world's largest gold futures exchange in terms of volume of trading.

Shanghai Futures Exchange is China's largest commodities exchange and offers gold futures contracts. Tokyo Commodity Exchange (TOCOM) is another major player on the Asian gold market.

EXCHANGE TRADED PRODUCTS

Exchange-traded product or exchange-traded fund issue securities that are backed by actual metal, allowing people to get exposure to gold without having to take delivery of it themselves.

The exchange-traded fund market has become the largest category of investment for precious metals. According to data from the World Gold Council, inflows into gold-backed exchange-traded fund totaled $64 billion year-to-date by October. A record $17.3 billion was added just in September.

BARRES AND COINS

Metals traders can sell bars and coins to retail consumers in shops or online. Both gold bars and coins can be used to invest in physical gold.

DRIVERS:

Investor Interest and Market Sentiment

The price of bullion has been affected by the rising interest in investment funds over recent years.

Speculative gold buying and selling can be fueled by the sentiment generated by news, market trends, or global events.

FOREIGN CHANGE RATE

Gold is an excellent hedge against the volatility of currency markets. Gold has historically moved opposite to the U.S. Dollar, as a weakening dollar makes gold priced in dollars cheaper for holders other currencies.

MONETARY POLICY & POLITICAL TENSE

Precious metals are widely regarded as a safe haven in times of uncertainty.

Donald Trump's tariffs on Chinese goods and the imposition of extra duties have ignited a global war of trade, shaking currency markets and causing fears of an increase in U.S. prices. Trade war that has rattled financial markets and raised recession fears is intensifying. Trump has increased tariffs for Chinese imports from 84% to 145% while China has increased tariffs for U.S. products from 125% to 84%.

Gold's trajectory is also affected by the policy decisions made by global central banks. Gold's opportunity cost is reduced by lower interest rates, since it does not pay interest.

CENTRAL BANK GLOBAL GOLD RESERVES

Gold is held by central banks as reserves. The demand for central bank reserves has been strong in recent years due to macroeconomic and political uncertainties. The World Gold Council's annual survey, conducted in June, revealed that more central banks intend to increase their gold reserves in the next year, despite the high price of the metal.

The World Gold Council reported in late October that global gold demand increased 3% on an annual basis to 1,313 tons in the third quarterly of 2025. This was the highest quarter-total ever recorded, due to a surge in investment demand. China continued to add gold to its precious metal reserves, increasing its holdings from 74.09 millions fine troy-ounces at the close of October to 74.12 at the end November, continuing its buying spree.

(source: Reuters)