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Reynolds Wrap must face a lawsuit over its 'Made in USA" claim

Reynolds Wrap must face a lawsuit over its 'Made in USA" claim
Reynolds Wrap must face a lawsuit over its 'Made in USA" claim

A U.S. court ruled that Reynolds Wrap, the maker of aluminum foil, must face a class action lawsuit alleging it misled customers who wanted to buy American by falsely claiming its foil was "Made in USA".

The U.S. District Court Judge Andrew Carter, in Manhattan, said that consumers can try and prove that Reynolds Consumer Products violated New York State consumer protection laws through the use of false and misleading packaging.

Reynolds and its attorneys did not immediately respond when asked for comments.

According to a complaint filed in March last year, a large portion of the bauxite used by Reynolds foil is sourced from outside of the United States. This is because little ore is produced there, and subsequently, a great deal of it is converted into aluminum.

The complaint stated that this made Reynolds' "Foil Made in USA " claim false and misleading for reasonable consumers because they would spend more money on products "made in America".

Anaya Washington, a plaintiff from Bronx in New York, claimed that she purchased Reynolds Wrap at Target, as well as other stores. She believed the brand to be as trusted and familiar as Kleenex or Vaseline and would not have purchased the foil if she knew where it was made.

Reynolds claimed that Washington had resorted to generic accusations of "overpayments" rather than proving harm.

The case was also described as "another class-action lawsuit driven by lawyers seeking to profit off a true 'Made in the USA" statement."

The judge said Washington could plausibly claim she paid more for the label "Foil Made in USA". The lawsuit is seeking at least $5,000,000 in damages.

In many lawsuits, companies are accused of using inaccurate labeling to induce shoppers to spend more money. This can be done by appealing to patriotism.

The U.S. Federal Trade Commission will adopt a "Made in USA Labeling Rule", in 2021, to protect consumers and businesses from being misled about product origins.

Donald Trump, the U.S. president, encourages global companies to produce more products in America.

Washington's attorney did not respond immediately to a comment request.

Washington v Reynolds Consumer Products LLC is a case before the U.S. District Court for the Southern District of New York. 24-02327. Reporting by Jonathan Stempel, New York; editing by Sonali Paul

(source: Reuters)