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Botswana’s state-owned Diamond Company turns to contract sales in order to cope with the tough market

As a means to cope with a "depressed" global diamond market, the Okavango Diamond Company of Botswana plans to increase its share of 'diamonds' it sells to contract buyers. This was announced by Lipalese Makepe on Wednesday.

Contract diamond sales can be more predictable than auctions or tenders, which are often highly competitive and lead to volatile prices.

In recent years, the price of rough diamonds has been affected by a combination of factors including a surplus supply, a declining demand and the growing popularity for lab-grown diamonds. The economic slowdown also has led to decreased diamond sales.

The state diamond marketing company sold its gems mostly through auctions and bids until?last? year because a clause of Botswana?s contract with De Beers prevented Okavango Diamond Company?from directly competing against it.

CONTRACT SALES BEGAN LATE LAST YEAR WITH A PILOT. ODC was able begin contract sales last year after the Botswanan Government signed a new deal with De Beers, in February 2025. Makepe said that the pilot contracts were completed in November and December, with an average 14 customers. She added that the number of customers who have signed contracts has increased to 32.

She added that "we plan to sell approximately 50% of our Debswana allotment by value", referring to ODC allocation of production received from Botswana diamond mining company. The initial plan was to sell 40 percent by contract.

Makepe announced that the remainder of its allocation would be sold via the 10 annual auctions and to?strategic companies as well as citizens-owned businesses.

Makepe, the ODC's director of marketing, said that despite last year’s unsuccessful attempt, ODC could still pursue special auctions.

According to Makepe the company sold approximately 3 million carats from its allocation of?over four million carats, and their 2026 sales will likely be in the?same range, in line with Debswana's allocation.

ODC's rough-diamond allocation from Debswana, Botswana joint venture with De Beers, increased to 30%?from 25%. It will reach 40% by the end of the 10 year agreement.

De Beers is the 'world's biggest diamond company in terms of value. It is owned by Anglo American. The company has been trying to sell De Beers ahead of their mega merger with Canadian miner, Teck Resources. Anglo American CEO Duncan Wanblad said he would prioritise the sale to a consortium, given the lack big strategic diamond players on the market. (Reporting and editing by Nelson Banya, Clara Denina. Additional reporting by Brian Benza.

(source: Reuters)