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WGC expects India's jewellery sales to decline, but investment demand will increase.

The World Gold Council (WGC), a global organization that promotes gold, said the share of investment demand will rise in India by 2025 as the price rally reduces jewellery demand, but attracts investors who are looking to diversify portfolios in the face of geopolitical tensions.

Sachin Jain said on Wednesday that the correction in stock markets amid fears of a global trade conflict has driven investment demand. This is especially true for gold exchange-traded fund (ETFs), whereas jewellery demand has taken a hit.

In the quarter of January-March, jewellery demand fell by 25% over the previous year to 71.4 tons. This is the lowest level for this period since 2009. The WGC reported that the investment demand grew by 7% to reach 46.7 tons.

The WGC data revealed that the share of investment demand within total gold demand soared to 39.5% during the first quarter 2025. This was the highest level in over a decade.

Jain stated that many potential jewellery buyers have been putting off purchases due to the volatile price of the products. Once prices stabilize, they will likely enter the market.

In the first week of this month, domestic gold prices reached a new record of 99.358 rupees for 10 grams. The price of gold has risen by 25% in 2025, after rising 21% in 2024.

The WGC, despite the recent price rise, maintained its forecast of gold demand for India between 700 and 800 tons by 2025. This is down from the 802.8 tons last year, which was highest since 2015.

The data revealed that scrap supplies in the quarter of March fell by 32% compared to a year earlier, reaching 26 tons.

WGC reported that the Reserve Bank of India increased its gold reserves by 3 tons during the quarter ending March, but the buying activity has been less constant in recent months than it was in 2024. (Reporting and editing by Rashmi aich; Rajendra Jadhav)

(source: Reuters)