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Ferrari says new plant will improve flexibility, reduce vehicle development times

Ferrari will utilize its brand-new production site to boost manufacturing versatility and shorten the time needed to establish and roll out new models, rather than to increase output, the CEO of the Italian high-end sports carmaker said on Friday.

Ferrari's so called e-building in its home town of Maranello, northern Italy, for which it has actually invested around 200 million euros ($ 214 million), will likewise produce its very first fully electric (EV) car, anticipated to be launched at the end of next year.

This structure will allow us to shorten time to market or product advancement time, CEO Benedetto Vigna stated at the plant's inauguration, including these 2 activities often currently overlap on existing assembly lines.

Vigna said Ferrari was not pushing for volume but for value.

So, more cash per cars and truck basically. We wish to grow the company but not due to the fact that we increase volumes, he stated, adding a. essential tool to expand revenues from car sales was personalisations.

Personalisations are the touches that a consumer demands to. make the design more matched to their tastes, both inside and out.

We want to have more tools, technology tools ... more. versatility to accommodate the need of more personalisation of. our customers, Vigna stated.

Ferrari's very first EV will cost no less than half a million. euros, reported earlier today, and a 2nd EV design. is currently under development.

The 42,500 square metre (457,466 sq. ft) new center, which. contributes to the existing one in Maranello, provides Ferrari an. extra automobile assembly line. It increases the company's overall. theoretical output capacity to around 20,000 vehicles each year,. versus less than 14,000 it provided in 2023, has. reported.

The business will likewise make crucial in-house components for. EVs at the brand-new plant, including axles, motors and battery. assembly.

However, it will likewise utilize it to produce hybrid and. standard combustion-engine designs, as it has plans to use. in the future a mix of the 3 engine types, to serve. various sort of customers.

The plant ... reflects the principle of technological. neutrality, Ferrari stated in a declaration.

It will permit Ferrari to reorganise and reallocate all. production activities more efficiently among its existing. centers in Maranello, increasing its ability to adapt quickly. to production needs, it added.

The brand-new plant will present its first automobiles in January of. next year, while series production of Ferrari's first EV will. start in January 2026, Vigna stated.

(source: Reuters)