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Italian utility Edison gets in retail broadband market

Energy group Edison stated on Monday it would add fiber broadband services to its retail deal as Italian energies compete for customers.

A partial liberalisation of the domestic gas and power markets earlier this year has actually increased competitors among Italian energy providers, prompting them to come up with new marketing deals.

Edison said its broadband services would become part of a broad offer for households, which includes electrical car charging and insurance in addition to the normal gas and power contracts.

Similar methods have actually been adopted by other Italian energy groups, consisting of the nation's biggest utility Enel, and could increase cost pressure in the country's. hyper-competitive telecoms market.

Edison, which has 2.8 million retail consumers for its power. and gas services in Italy, stated it aims to sell its broadband. service to 10% of its client base by 2028. Beginning next month, Edison will provide existing clients the. alternative to subscribe its broadband service at 19.90 euros per. month, below the typical month-to-month home spend of 28 euros.

For those who are currently Edison customers the monthly. subscription charge is listed below the market average, Edison Energia. CEO Massimo Quaglini said at a press occasion in Milan.

Edison has secured wholesale connection capacity from. full-fiber optic network operators Open Fiber and Fastweb. , said Quaglini.

(source: Reuters)