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'Are you dead?' Chinese app for singles goes viral

The app "Are You Dead" targeted to people who live alone in China has become a viral hit, with an influx of downloads and comments on social media. This prompted the company to charge a subscription and change its name for a wider audience.

Sileme is the Chinese name for "Are You Dead?" The app is called "Are you dead?" in English. It was created as a "lightweight safety tool" for those who live alone, whether they are students, officers, or anyone else.

App requires one emergency contact to be set up. It also sends an automatic?notification if the user does not check in for a period of consecutive days.

The Global Times, a state-owned newspaper, reported that China could have as many as 200 million single-person households. This would translate to a solo living percentage of over 30%.

Sileme announced on Tuesday, via its official Weibo account, that it will soon launch a new version of its global brand name Demumu.

The app is called Demumu and is currently ranked number two on Apple's chart of paid apps. It was a top-ranked app earlier this week.

"Thanks to all Netizens for your enthusiastic support." Sileme explained that the team was originally a small unknown group, founded and run independently by three people born after 1995.

The company announced on Sunday it would launch a payment scheme of eight yuan ($1.15) to help pay for rising costs.

Sileme's name was not changed by netizens of social media platforms, such as Weibo. Others suggested "Are You Alive", "Are You Online" or "Are You There."

One user said that it was helpful for safety reasons. "Maybe some conservative people won't accept it," he added. It will help us singles feel more comfortable in our daily lives.

(source: Reuters)