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The rising price of gold could dull India's festive sparkle

The rising price of gold could dull India's festive sparkle

The gold demand in India is expected to be lower than last year due to record high prices, which are likely to limit jewellery purchases and outweigh modest gains in investment demand.

Weaker demand from the second largest gold consumer in the world could limit an increase in global prices that reached a record last week. Sluggish gold demand could help India reduce its trade deficit, and therefore support the rupee.

Gold prices in the local market, which reached a record high of 109.840 rupees for 10 grams per week last week, are up 42% this year, after rising 21% from 2024.

"Consumers' budgets are fixed and they can't keep up with the rising prices." Amit Modak said that PN Gadgil and Sons' chief executive, Amit, expects the demand to drop by 10%-15%.

In October, Indians will celebrate Dussehra (Gold Festival) and Diwali (Diwali), festivals when buying gold is considered auspicious.

India's gold sales are typically accounted for by about a third in the December quarter, which coincides with wedding season and festivals.

The gold demand for the quarter ending December last year was 265,8 metric tonnes, which was boosted by the price correction that occurred just before the holiday season. New Delhi had lowered import duties from 15% to 6% in an effort to combat smuggling.

Sachin Jain is the CEO of World Gold Council India operations. He said that despite the rising price, consumer sentiment has improved over the past few weeks.

Jain said that investment demand has also been increasing, particularly through exchange-traded fund (ETFs), as gold is delivering higher returns than other asset classes.

Harshad Ajmera, wholesaler JJ Gold House, in Kolkata, believes that the government's decision to reduce goods and services taxes (GST) will boost retail gold sales, since it will give people more disposable income.

India announced earlier this month tax reductions on hundreds of consumer goods, ranging from small cars to soaps. The goal was to boost domestic demand. (Reporting and editing by Sumana Nady; Brijesh Patel and Rajendra Jadhav)

(source: Reuters)