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Disney's ESPN acquires NFL media assets as part of a major deal

The National Football League and Walt Disney's ESPN have reached a historic agreement to buy NFL Network from the NFL in exchange for a 10% stake in the network. The deal, in which ESPN claims it will enhance the content of its upcoming ESPN streaming services, is subjected to regulatory approval. The financial terms of the deal were not disclosed.

ESPN will also acquire NFL Fantasy, an online offering, as well as the rights to distribute NFL RedZone to its cable television and satellite television subscribers.

Disney CEO Robert Iger made a statement saying that the announcement today "paves the road for America's most popular sports brand, ESPN, to provide an even more compelling NFL experience in a manner only Disney and ESPN can deliver," he said. According to sources, The Athletic reported that the deal would be announced soon. ESPN declined to make any comment about the reported amount.

Iger said that ESPN's streaming service could be launched as soon as this month. It will cost $29.99 a month.

The service will give you access to ESPN's professional and college sports portfolio, including the NFL and the NBA, the WNBA and MLB, and the NCAA Women's Basketball Championship. It also includes studio shows like "SportsCenter" or "Pardon the Interruption".

In a press release, ESPN Chairman Jimmy Pitaro stated that by combining NFL media assets and ESPN's reach with innovation, they would create a premier destination to football fans.

In 2003, the NFL Network was launched to take advantage of the revenues generated by subscriptions to cable and satellite services. It gained some traction by introducing Thursday Night Football but never became a competitor to ESPN.

ESPN will own and operate all TV and streaming rights for the NFL Network. The NFL Network will continue to broadcast seven games per year.

Roger Goodell, NFL commissioner, said that the sale of the network to ESPN would build on its remarkable legacy and provide more NFL football in innovative ways for fans.

RedZone allows NFL fans to view scoring opportunities in Sunday afternoon games.

The NFL will continue to produce, own and operate NFL RedZone, while retaining the rights to digitally distribute it. The NFL will also retain ownership over certain media properties such as NFL Films and platforms like the NFL Podcast Network, NFL+, and NFL+. (Reporting and editing by Lisa Richwine, Dawn Chmielewski)

(source: Reuters)