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Dutch court to rule in KLM 'greenwashing' case

A Dutch court was set to guideline on Wednesday on a claim declaring that KLM misguided clients with a marketing campaign focused on improving the business's ecological image, in a case of socalled greenwashing.

The decision in the high-profile case comes as regulators and marketing authorities across Europe have actually increased analysis of companies' environmental claims.

KLM, which does not dispute that air travel adds to global warming, rejected misleading customers with the Fly. Responsibly project, which it stated was well-intentioned. effort to draw attention to the issue.

The fit, generated 2022 by environmental group Fossil. Free, argued that there is no other way to Fly Responsibly as long. as flight is a major factor to carbon dioxide. emissions.

They asked judges at the Amsterdam District Court to rule. the ads were deceptive, force KLM to run retractions, and. instruct the business not to run similar advertisements referring to the. company's sustainability or comparable in the future.

A written ruling by the three judge panel led by Judge Mette. Jobsis is expected around 1100CET/1000GMT.

KLM, the Dutch arm of Air France-KLM has since. terminated the advertisements, however argued at a hearing in December the. business should not be disallowed from interacting with the public. about efforts it is making to enhance.

The business prepares to reduce its emissions over a duration of. years by purchasing more efficient aircrafts and blending more. biofuel into the kerosene that fuels its fleet.

Fossil Free argued those future strategies are not as relevant as. today risk, and such modifications are limited, particularly as. the company plans to grow flight volumes.

(source: Reuters)