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'Are you dead?' Chinese app for singles goes viral

The app "Are You Dead" which targets lone-living people in China has become a viral hit. Its popularity and comments on social media have been widespread, leading the company to introduce a subscription charge and change the name of its product for a wider audience.

Sileme is the Chinese name for "Are You Dead?" The app is called "Are you dead?" in English. It was created to be a "lightweight safety tool" for those who live alone, whether they are students, officers, or anyone else.

App requires a single emergency contact and will send automatic notifications to the user if they have not checked into the app in a period of?consecutive?days.

The Global Times reported that China could have as many as 200 million single-person households.

Sileme announced on Tuesday, via its official Weibo account, that it will soon launch a new version of its global brand name Demumu.

The app is called Demumu and is number two on Apple's chart of paid apps. It was at the top earlier this week.

"Thanks for all the support from netizens. "We were initially a small unknown team, cofounded and operated by three born after 1994," said Sileme.

The company announced on Sunday it will launch a payment scheme of eight yuan ($1.15) to cover rising costs. Demumu, an app available on Apple's App Store, already charged HK$8 for the download.

Sileme's name was suggested by some social media users, such as Weibo. Others suggested "Are You Alive", "Are You Online" or "Are?You There."

One user said that it was helpful for safety reasons. It will help us singles feel more comfortable in our daily lives. Reporting by Farah Masters; editing by Michael Perry.

(source: Reuters)